Sue Shepherd, Realm’s general manager for the LDO, said in a statement: “It is always encouraging when retailers like Adidas upsize since it highlights how much our guests enjoy these brands and emphasises that they have been trading well. The decision to expand the store in the LDO, which is managed by the UK’s specialist outlet operator Realm, comes after the outlets have continued to perform well during the pandemic as consumers favour value-for-money, local destinations and locations where social distancing can take place, according to the LDO outlet. The new design format will concentrate on featuring high-resolution interactive displays and active participation spaces for consumers.Īdidas is the biggest sportswear manufacturer in Europe and is one of LDOs longest-serving brands. The London Designer Outlet (LDO) is set to expand its Adidas store to adopt its new design format, which will be a first for UK outlets.Īdidas will increase its floor space by 63 percent to 10,550 square feet.
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